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Postcard #1
Dear Fashion Worlds,
A tight relationship between the fashion world and hotel industry is emerging in Italy. In the last year a number of new hotels have been launched in Milan’s scene. And more is to come. Park Hyatt, Bulgari, Armani… The new Milanese hotel, The Gray is described as selective, intimate and mysterious. A new place for fashionistas: a truly modern design hotel finally!
The ‘see and be seen’ does not work here because only established names with their chosen guests enter this private, club atmosphere hotel. 21 rooms. In suite gym. In suite steam bath. High speed wireless internet. Design and technology. Located between the Duomo Cathedral and La Scala Opera House, under historical facades that give no clue to the modernity of this hotel.
Giovanni’s Menu at the ‘Le Noir’ restaurant is an exquisite mixture of traditional and modern Italian cuisine.
There is a new reason to come here to Milan!
Love,
Simona
Shopping & art advisor in Italy
17 June, 2004